Dr. Gopala Bhua is an academician, researcher, and reviewer specializing in Commerce, Banking, Finance, and Marketing. He is actively engaged in research focusing on financial performance analysis, cooperative banking, taxation, economic growth, digital marketing, artificial intelligence in marketing, sustainable development goals (SDGs), and start up policy in India. Dr. Bhua has contributed to several national and international conferences, including serving as a Co-Chairperson in technical sessions at international conferences “Geopolitics, Digital Innovation, and Supply Chain Resilience: India’s Road to Global Growth” Organized by PG Department of Commerce, NSCB College, Sambalpur, and Odisha, India. He has also delivered a keynote address at the Annual Conference of the Journal of Business and Economic Dynamics (JEBD) on the theme “Navigating Business and Economic Dynamics in a Changing World.” He has experience as a peer reviewer for reputed academic journals, contributing to quality research evaluation in areas such as agriculture finance, sustainable marketing, education, and social sciences. His research interests include financial performance measurement using CAMEL and Altman Z-Score models, bibliometric analysis, AI integration in marketing, customer perception studies, and economic policy analysis. Dr. Bhua has enhanced his academic expertise through specialized training in: • Interactive Dashboard Creation using Power BI • Review Paper Writing with Bibliometric Analysis & Visualization • Research Metrics and Academic Excellence (Springer Nature – ONOS) • Access and navigation of Springer Nature journals under One Nation One Subscription (ONOS) His academic contributions aim to bridge theoretical knowledge with practical applications in finance, marketing innovation, and policy research, particularly within the Indian context.