Noura Said Salim Al-Jahwari is a lecturer at Sohar University with over 13 years of teaching experience in business and management education. Her academic expertise includes sustainability and green marketing, entrepreneurship, human resource development, and business statistics. She is currently pursuing a PhD at UNITEN Universiti and holds an MBA and BSc in Management from Sohar University. Noura has published research on sustainability, environmental innovation, entrepreneurship, organizational learning, and customer satisfaction in online shopping. Passionate about academic excellence and sustainable business practices, she actively contributes to higher education and research development in Oman and internationally.