Muhammad Ridha is a lecturer and head of the Department of Communication Science, Faculty of Communication and Business, Universitas Saintek Muhammadiyah, Indonesia. His research interests include political communication, digital political branding, artificial intelligence in communication, digital literacy, institutional trust, and government communication. His methodological interests encompass quantitative and qualitative research, systematic literature reviews, and bibliometric analysis. He founded GenRiset and serves as a reviewer for RSIS International Journals. His academic work examines the relationships between communication technologies, public institutions, and citizen engagement.