Siti Nor Amalina Ahmad Tajuddin is a Senior Lecturer at the Department of Communication and Media, Faculty of Languages and Communication, Sultan Idris Education University in Malaysia. Apart from teaching, she is a Certified Atlas.ti Professional Trainer and provides consultancy in using qualitative data analysis software as well as Mendeley advisor (Elsevier). Her research interests encompass studies related to journalism, strategic communication, advertising, media, marketing communications, semiotics and children’s communication and interaction during early childhood.