I am a Senior Lecturer in Digital Business, Innovation, and Technology Management at Universiti Malaysia Perlis (UniMAP). With over 15 years of experience in academia, research, and industry collaborations, I specialize in digital entrepreneurship, e-commerce, mobile payments, and technology management. I graduated a Master of Science in Information and Communication Technology (Research Mode) from Athlone Institute of Technology, Ireland, and a Master of Science in IT-Entrepreneurship from Universiti Teknologi Malaysia, I combines technology and business expertise to drive innovation. I am also a Professional Technologist (Ts.) recognized by the Malaysia Board of Technologists (MBOT) and an Associate Member of The Chartered Institute of Marketing (CIM), UK. As an active researcher and mentor, I have secured multiple research grants, published extensively in Scopus-indexed journals, and won gold and silver medals in innovation competitions. I have also collaborated with industry players on digital transformation projects and am committed to bridging the gap between academia and real-world business challenges.