Assistant Professor & Researcher, Department of Management Jamshi is an Assistant Professor and researcher in the Department of Management, where she has made notable contributions to driving innovation, fostering startup ecosystems, and excelling in business development. With a strong academic foundation, she holds an MBA in Business Analytics and Marketing and a B.Tech in Information Technology. Her research interests span across Marketing, Service Quality, Business Analytics, Artificial Intelligence (AI), and Emerging Technologies. Throughout her career, Jamshi has focused on integrating technology and business strategies to develop innovative solutions and improve service delivery in a variety of industries. Her work in business analytics and AI is especially focused on leveraging data-driven insights to enhance marketing practices and optimize service quality. A passionate advocate for entrepreneurship, Jamshi actively contributes to cultivating startup ecosystems and helping businesses navigate the challenges of an ever-evolving technological landscape. Her expertise in emerging technologies allows her to explore new frontiers of business development, and she is committed to shaping the future of business management through research, education, and real-world application.