Dr. Adilah Othman

Senior Lecturer at Universiti Teknologi MARA (UiTM)

Dr. Adilah Othman is a Senior Lecturer at Universiti Teknologi MARA (UiTM), specializing in Marketing and Digital Marketing. With a rich blend of industry experience and academic expertise, she brings practical insights and innovative perspectives to the field of marketing.

Dr. Adilah Othman has a diverse professional background that spans several industries. She began her career in telemarketing and later worked as a Sales Executive in the banking sector, where she gained extensive knowledge in customer relations and financial products. She also served as a Marketing Manager, further developing her skills in strategy and communications. Additionally, Dr. Adilah is the former owner of a travel company, specializing in organizing international travel experiences, which provided her with valuable entrepreneurial and business management expertise.

In academia, Dr. Adilah has served as a Research Assistant and is now a Senior Lecturer at UiTM. Her teaching and research primarily focus on Digital Marketing, consumer behavior, and the impact of technology on marketing strategies. She is dedicated to preparing her students for the challenges and opportunities in the rapidly evolving digital marketing landscape.

Dr. Adilah holds a PhD in Marketing, a Master of Science in Management, and a Bachelor’s degree in Marketing with Honors, all from Universiti Utara Malaysia. Her academic journey is fuelled by a passion for continuous learning and a commitment to advancing knowledge in the field of marketing.

Outside of her professional and academic pursuits, Dr. Adilah is an avid traveller and reader. She enjoys exploring new cultures and expanding her knowledge, both of which enrich her personal and professional life.