Dr. Anand Kumar Choudhary has 15.5 years of combined experience in industry and education. Nine years were spent teaching, mentoring, and leading the management department; the remaining 6.5 years were spent in the multinational company. During nine years in academia, Dr Anand held the positions of Head of Department in the School of Commerce and Management at Sandip University for two years and Assistant Professor of Marketing for seven years. Currently, Dr Choudhary is working as a professor of practice in marketing at ISM, Patna. He came to this realization and turned his job into a passion, believing firmly that finding enthusiastic people is essential to producing Performance. Marketing management & subjects of HR are my areas of interest. Participated in several FDPs, diverse research articles, association with different professorial societies, editorial member, conducting sessions in National and International FDP as a Speaker, 3 Book Chapters, and a book, and many miscellaneous achievements are a journey of academia and industry.