Dr. Aravinda Reddy M N is an Assistant Professor in the area of Information system and Business Analytics at Ramaiah Institute of Management, Bangalore. He has completed his PhD in E-Business and its impact on Retail Sector . He is in academics from past 22 years and working in Gokula education foundation (GEF) as assistant professor since 2006. He has published research papers in top rated international peer reviewed journals and presented his papers at several reputed national and international conferences. He is a resource person for UGC – Academic staff college, Ministry of Human Resource Development (MHRD), Government of India.