A Senior Lecturer at the Faculty of Communication and Media, bringing over 17 years of academic experience in the fields of media and communication. With expertise in audience research, quantitative methods, media studies, broadcasting, theories, and contemporary media issues, she has cultivated a strong research profile grounded in both theoretical knowledge and empirical analysis. Additionally, she serves as an active reviewer for the Journal of Cogent Education, Social Sciences, and Arts & Humanities, demonstrating her commitment to upholding scholarly standards and contributing to the peer review process. Her analytical skills and subject matter expertise make her a valuable asset in evaluating research within media and communication disciplines.