. Fred O. Peter is an accomplished Senior Lecturer and the Head of the Business Department at Landmark University. With extensive experience, he excels in research, teaching, and consultancy, focusing on management, entrepreneurship, marketing, and SMEs. Dr. Peter’s scholarly works in these fields have gained significant recognition, with widespread citations and an impressive publication record in Scopus. In addition to his academic contributions, he serves on the judging panel for the Hult Prize at Landmark University and played a pivotal role in the success of the ENACTUS Covenant University team, which won the national champion title in 2019. Dr. Peter’s dedication has been recognized with awards, including the University Departmental Award for Best Lecturer in 2014 and the Most Encouraging Lecturer Award in 2015 from Covenant University.