Dr. Gideon Uchechukwu Nwafor is a Lecturer in the Department of Mass Communication, Faculty of Social Sciences, Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State Nigeria. He has B.Sc., M.Sc., and PhD in Mass Communication. He has books, book chapters and journal articles to his credit. He has attended many scholarly conferences both international and local. He is a member of his Professional Bodies like the African Council for Communication Education (ACCE), Nigerian Institute of Public Relations (NIPR), Association of Media and Communication Researchers of Nigeria (AMCRON) among others. Currently, he is the Editor-In-Chief of COOUNEWS Magazine, a quarterly publication of Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State Nigeria.