Dr. Gudipati Srinivasa Rao is a distinguished scholar and seasoned professional in the domains of Finance and Marketing, holding dual doctorates—a Ph.D. in Finance from Sri Satya Sai University of Technology and Medical Sciences, Sehore, Madhya Pradesh, and a Ph.D. in Marketing from Andhra University, Andhra Pradesh. With over 25 years of teaching experience and professional credentials as a Certified Financial Planner (CFPCM), he combines academic rigor with practical industry expertise.. In addition to his doctoral qualifications, Dr. Rao holds a Master of Business Administration (MBA – HRM) and a Master of Commerce (M.Com, Accounting Specialization), both from Andhra University, where he graduated with First Class distinction. His academic portfolio is further strengthened by multiple professional certifications, including: • Certified Financial Planner (CFPCM) – Financial Planning Standards Board India (FPSBI) • National Stock Exchange Certified Market Professional (NCMP) – Level V • Diploma in Business Finance (DBF) – ICFAI University Dr. Rao’s areas of expertise encompass a broad spectrum of finance and marketing subjects, including: Security Analysis, Financial Accounting, Stocks and Mutual Funds, Portfolio Management, Cost and Management Accounting, Financial Planning, International Financial Management, Taxation, Wealth Management, Financial Management, Quantitative Techniques, and Risk Management. He has made substantial research contributions, having published over 20 research papers in reputed national and international journals, along with16 books and book chapters in the areas of Accounting, Finance and Marketing. His scholarly work and publications reflect both depth and diversity, addressing contemporary issues in financial services, investment strategies, and marketing practices.