Dynamic and results-driven Product and Marketing Executive with over 15 years of expertise in the financial sector and a decade in B2B marketing, advisory consulting, and strategic market research. Proven track record in product lifecycle management, go-to-market strategy, digital banking innovations, and customer-centric product development. Adept at leading cross-functional teams, leveraging data-driven insights to drive revenue growth, and optimizing operational efficiency. Demonstrated success in stakeholder engagement, competitor analysis, product strategy, and user experience optimization. Skilled in executive decision-making, change management, and crisis resolution to drive sustainable business success.