DR. JESSZON B. CANO, CHP, LPT is a graduate of Holy Name University (HNU), in 2015 with an undergraduate degree Bachelor of Science in Hotel and Restaurant Management (BSHRM). He obtained his Master’s degree in Business Administration majoring in Hotel and Restaurant Management (MBA-HRM) in 2018 at the University of Cebu, Graduate School, Main Campus (UC-Main) and finished his degree in Doctor of Business Administration (DBA) last 2020 in the same university. He completed the Certificate of Professional Education (CPE) at the University of Cebu – Lapu-Lapu and Mandaue Campus (UC-LM) in the year 2021 and took the Licensure Examination for Professional Teacher in the year 2023 and passed the examination. He has also successfully met the prescribed requirements for certification as established by the Institute of Tourism and Hospitality Professionals (ITHP) in co-certifying partnership with Global Professional Advancement (GPA) and awarded the professional designation of Certified Hospitality Professional (CHP®) in the same year. In 2023 he took and passed the Licensure Examination for Professional Teachers majoring in Social Studies. Moreover, he is currently the Program Chair of the Hospitality Management department at the College of Business and Management. Furthermore, Dr. Cano actively participated in research presentations both in local and international forums. He also published several articles in multidisciplinary, scientific, peer-reviewed, indexed, and cross-referenced journals. His research interests include environmental management in tourism and hospitality, service quality, destination marketing, community participation in tourism development, career development in hospitality, and events management.