Dr. Oyenuga Michael is a Faculty of Marketing Department, Veritas University, Abuja Nigeria. Completed B.sc Business Administration, M.sc Global Operations and Supply Chains Management, PGD Marketing, Mini MBA and a PhD in Marketing and Communication. He has over seven year industry experience in the area of sales and marketing with six years of continuous teaching and research. He is presently an adjunct faculty with University of Business and International Studies, Switzerland and Ascencia Business School (College De Paris), France. A young scholar with over fifteen research articles in national and international journals, I have attended/presented in many conferences as well; a reviewer and an excellent communicator. Dr. Oyenuga Michael teach and supervise thesis for the undergraduate and graduate levels, his research interests consumer behavior, promotions, branding, and supply chain.