The author was born in Parepare, December 31, 1973. The author has completed his Bachelor Program Studies (S1) at the Ujung Pandang Teachers’ Training College in 1997, Masters Program (S2) at Hasanuddin University in 2002, and Doctoral Program (S3) at Malang State University in 2009. Certified Digital Marketing Specialist (CDMS) Training by ESSAS Management in Jakarta in 2023. The author is a teaching staff at Makassar State University with the functional position of Head Lector and now holds a structural position as Chair of the Business and Entrepreneurship Department, Faculty of Economics and Business, Makassar State University in 2020 until now. The author has conducted several studies in the fields of entrepreneurship, business, economic education, management and has produced several articles that have been published in both accredited national journals and reputable international journals and has written books with ISBNs in the fields of Entrepreneurship, Business and Management. Teaching several courses in the fields of education, business, management, and entrepreneurship and having competency certificates from the National Professional Certification Agency including ASEAN Occupation for Sales Marketing Manager and Digital Marketing Specialist.