Normy Rafida Abdul Rahman is a Malaysian academic recognized for her contributions to the fields of management, organizational behaviour, and human resource development. She has served as a lecturer and researcher at University Malaysia Perlis (UniMAP) and has previously been associated with Asia Metropolitan University, Manipal International University, Manipal Globalnxt Universtiy and Management and Science University, where she has taught undergraduate and postgraduate students while supervising numerous research projects. With strong academic qualifications in management, she focuses her scholarly work on areas such as strategic leadership, high-performance work systems, psychological empowerment, employee performance, service quality, and organizational strategy. Her research often uses real industry data, particularly from the Malaysian automotive service and retail sectors, allowing her to provide practical insights that bridge academic theory with organizational realities. Through her publications, she has contributed to a deeper understanding of how leadership practices, workplace systems, and organizational culture shape performance and effectiveness. Her work highlights the importance of empowerment, employee perceptions, and strategic orientation in driving organizational success. Beyond research, she plays an active role in teaching, academic development, and guiding students in both qualitative and quantitative research methodologies, making her an influential figure in the advancement of management studies in Malaysia.