I am an Assistant Professor in the Department of Management Sciences at PSG College of Arts & Science, Coimbatore, with over a decade of experience in teaching, research, and academic administration. My research interests include Consumer Behaviour, Marketing, Entrepreneurship, Organisational Behaviour, Human Resource Management, and Innovation Management.I have published research articles in reputed national and international journals and actively contribute to the academic community as a reviewer for journals and conferences. My academic pursuits focus on promoting quality research, interdisciplinary learning, and student development.I serve as the Convener of PSG CAS Clubs & Forums and have coordinated numerous programmes related to innovation, entrepreneurship, leadership, and student engagement. I hold a Ph.D. in Management and have qualified the UGC-NET examination. I am committed to advancing research excellence and fostering meaningful academic collaborations.