“Prof. Raghu is currently at NMIT in management domain and completed PhD from Bharathiyar University, Coimbatore. He is alumnus of PES-VTU and UAS Bangalore. His research spans the areas of marketing and retail strategy, consumer studies. His publications have appeared in few international journals. He has been active in both academic and research activities, having more than a decade of teaching experience at reputed institutes like Dayananda Sagar College of Engineering. He has also served in a Board of journal as member and reviewer of many international journals along with the professional bodies and alumni associations of top institutes. Presented and published research papers and case studies in the area of Retail Marketing,Agribusiness,Entrepreneurship and Consumer Studies. Specialities: 1. Services Marketing 2. Consumer Studies 3. Economics. 4. Retail Marketing 5. Agribusiness 6. Entrepreneurship”