Dr. Rekha Darbar is an Assistant Professor in the Department of Business Administration at Manikyalal Verma Shramjeevi College (Janardan Rai Nagar Rajasthan Vidyapeeth), Udaipur, Rajasthan. She holds a Ph.D. in Commerce from Mohanlal Sukhadia University, an MBA in Finance from Kalol Institute of Management, and a B.Com from Gujarat University. With over a decade of teaching and administrative experience across higher education institutions, Dr. Darbar serves as the MoU Coordinator and In-charge of the Industrial Visit Committee at her institution, having previously coordinated MBA programs and training-placement cells. Her dedication to continuous professional development is highlighted by prestigious credentials, including an Elite + Gold distinction (90%) in NPTEL’s Management of New Products and Services course, international career coaching certification from Mindler, and a Lean Six Sigma Yellow Belt. Additionally, she serves as an international student mentor for the University of Aberdeen, Scotland.Specializing in e-commerce, customer satisfaction, digital marketing, and artificial intelligence in consumer behavior, Dr. Darbar maintains an active research and publishing profile. Her empirical scholarship addresses quick commerce strategies, BI-LSTM models for emotion recognition, data-driven marketing, and academic integrity. She has authored a book on customer satisfaction in online shopping and published numerous peer-reviewed articles across international journals and edited volumes. Beyond her own research, Dr. Darbar contributes to academic governance and journal quality as an Editorial Board Member and reviewer for the Information Resources Management Journal (IGI Global) and a reviewer for various UGC-approved and international open-access publications, including IJCRT, IJIRT, and JETIR.