Dr. Shakil Anwar Siddique is an Indian academic, researcher, and management educator with over 15 years of experience in higher education. He currently serves as an Assistant Professor at St. Xavier’s College, Ranchi, and holds a Ph.D. in Marketing from ICFAI University, Jharkhand, along with an MBA in Marketing and Human Resources from Sikkim Manipal University and a B.Com. in Insurance from St. Xavier’s College, Ranchi. His academic and professional expertise encompasses Marketing, Retail Management, Digital Marketing, Human Resource Management, Business Management, Consumer Behaviour, and Supply Chain Management. He has undertaken professional certifications and training in retail management, digital marketing, customer relationship management, supply chain and logistics, marketing analytics, machine learning, Python for data science, and research methodology. He has also completed research-oriented courses through Elsevier Researcher Academy covering research preparation, academic writing, publication processes, peer review, and research communication. In addition to teaching and mentoring students, he has contributed to placement and training activities and has served as a resource person at academic conferences.Dr. Siddique has an active research profile with publications addressing Digital Marketing, Consumer Behaviour, Retail Management, Pricing Strategies, Supply Chain Management, Financial Literacy, FinTech, Artificial Intelligence, Employee Engagement, Sustainable Business, and Customer Relationship Management. His recent research examines the impact of FinTech applications on financial literacy, AI and automation in digital marketing, social media marketing and consumer buying behaviour, employee engagement in the hospitality sector, vocational education and employability, electric vehicle adoption, retail services, and sustainable business practices. He has presented papers at national conferences and seminars on startups and innovation, digital marketing, rural products, marketing research, business strategy, and sustainable development. He has also served as a peer reviewer for academic journals and as an editorial board member, reflecting his continued engagement with scholarly research and publication. His academic background, research publications, professional training, and peer-review experience make him well suited for academic research and peer review in Marketing, Digital Marketing, Retail Management, Consumer Behaviour, Business Management, Human Resource Management, Entrepreneurship, Supply Chain Management, Financial Services, FinTech, E-Commerce, Customer Relationship Management, Sustainable Business, and Management Studies.