Dr. Shobha B.H. is an accomplished academician and Associate Professor of Management at Sri Siddhartha Institute of Management Studies (SSIMS), Tumkur, Karnataka, with over two decades of expertise in Marketing and Human Resource Management (HRM). Holding a Ph.D. in Management from Visvesvaraya Technological University (VTU), Belagavi, with a thesis titled A Comparative Study of Consumption Patterns of Cosmetic Products: Online vs. In-Store Sales, she also earned an M.Phil. from Dravidian University and dual MBA degrees in Marketing and HRM from Bangalore University, both with First Class honors. Since joining SSIMS in 2005, Dr. Shobha has been a pivotal figure in shaping the institute’s MBA program. She has designed and delivered over ten courses in Marketing and HRM, achieving an impressive 95% student satisfaction rate in course feedback. Her mentorship has guided over 200 MBA students, facilitating their placements with leading organizations such as WIPRO and SEBI. Dr. Shobha has spearheaded curriculum development, integrating contemporary trends like AI-driven marketing and sustainability, ensuring alignment with industry demands. Her leadership extends to organizing over 20 national and international seminars, conferences, and workshops, significantly enhancing SSIMS’s academic reputation. Dr. Shobha’s research contributions are equally distinguished, with more than ten peer-reviewed publications in journals such as the International Journal of Creative Research Thoughts and Advances in Science, Technology and Engineering Systems Journal. Her 2023 study, Electrification and Consumer Choices: A Study of Green Marketing Impact on Electric Vehicle Buyer Behavior in Bangalore City, reflects her focus on consumer behavior, digital marketing, and sustainable practices. As an editorial member of prestigious journals, including ABCD Indexing and International Journal of Novel Research and Development, she actively shapes scholarly discourse in her field. A committed lifelong learner, Dr. Shobha has participated in numerous Faculty Development Programs (FDPs) in 2024, covering topics such as AI and Gen AI, data analytics using Tableau and Power BI, digital marketing, and academic excellence. Her skills encompass curriculum development, student mentorship, event organization, and leveraging AI-driven strategies in teaching and research. Based in Tiptur, Karnataka, Dr. Shobha is a dynamic educator and researcher whose work bridges academia and industry. Her professional presence is accessible via LinkedIn (linkedin.com/in/shobha-b-h) and ORCID (0009-0004-3222-4401), reflecting her commitment to fostering innovation, student success, and societal impact through education and research.