Dr. Vijaya Kumar Thota is an esteemed Professor in Marketing & Controller of Examinations for PGDM at NSB World Business School, A premier Business School in Bangalore, with a distinguished career spanning 18 years in teaching and research. Since 2008, he has been diligently imparting knowledge across various courses in Commerce & Business Management. Dr. Thota is a multifaceted professional, combining the roles of educator, researcher, trainer, and academic administrator within Business Management. His contributions to academia are profound, with 7 authored textbooks and 33 research papers presented at international conferences. Additionally, he has presented 45 papers at national seminars and published 71 research papers in Scopus, UGC Care Group, and peer-reviewed journals. His innovation and expertise are further evidenced by 3 patents and 7 patent grants. Dr. Thota’s global engagement includes presenting research at Pennsylvania State University, USA, as part of the Global Conference on IHRM, exploring the MSME sector. Beyond research and teaching, he serves as a Resource Person for the Mahatma Gandhi National Council for Rural Education (MGNCRE), representing Telangana State under the Ministry of Human Resource Development, Ministry of Education, and the Government of India. As an Editorial Board member for various prestigious journals and a reviewer for The Academy of Management Journals, USA, Dr. Thota’s dedication to academic excellence is well-recognized. He is also a life member of the Indian Commerce Association and the Institute of Scholars Association. His outstanding contributions have been acknowledged with 5 international awards in academic research. Dr. Vijaya Kumar Thota stands as an exemplar of academic excellence, inspiring and shaping the future of Business Management.