My name is Dr Wong Su Cheong, currently attached with UOW University Malaysia, School of Creative Arts and Communication as Senior Lecturer. My core research product was Integrated Creative Activity Instruction (ICAI) for Project-Based Learning. Currently I am working hard to make the ICAI framework into a model that can be widely used by educators for Project-Based Learning subjects. After graduating from RMIT University, Melbourne in 1993, I started my career in the advertising and design fields in Malaysia. During those earlier years, I have worked with established advertising companies like Grey Advertising, Bozell International, AMC Communications and Netcard Corporation, One of the pioneers in Technology Park Malaysia under Multimedia Super Corridor. In 1998, I have decided to run a design agency on his own with a small creative team at Petaling Jaya. From there, he was given the opportunity to service a wide range of corporate clients like MAS, Malaysia Airline System, Perwira Affin Bank, MAA, Malaysia Alliance Assurance, Sanyo Electrical, Marie France Bodyline, Pantai Medical Group, Reliance Pacific Berhad and many more. With more than 20 years in the design industry and 25 years in education industry, I have given the opportunity to share my knowledge and experiences with students from Saito College, IACT College, ALFA College as well as SEGI University and UTAR. I specialize in subjects like Postgrad Research Supervision, Final Year Project, Design For Print, Creative Production & Execution, Advertising & Marketing, Critical & Creative Thinking, Branding and Corporate Identity System (CIS). I have been involved in postgraduate supervision since 2015 in creative design related research project, from architecture, graphic design, to entrepreneurship and AI-based analysis research.