Dr. Y. Srinivasa Rao, a distinguished academician and researcher, is an Assistant Professor in the Department of Management Studies at Vignan’s Deemed to be University, Andhra Pradesh. With over 13 years of experience, including a robust focus on teaching, research, and academic mentorship, he has consistently contributed to financial management and business studies. Dr. Rao holds a Ph.D. in Financial Management from JNTU Anantapur, specializing in the financial practices of SMEs in Andhra Pradesh. His scholarly contributions include numerous research publications in esteemed journals on themes such as artificial intelligence in CRM, financial antecedents, and leadership trends in marketing. He has also presented papers at national and international conferences, emphasizing sustainable business strategies and innovative financial management. An active professional, Dr. Rao has conducted national-level webinars, coordinated faculty development programs, and mentored students who achieved national recognition. His diverse skill set encompasses curriculum design, innovative pedagogy, and student engagement strategies. Dr. Rao’s leadership extends to patent filings in AI-driven financial transaction methods and participation in initiatives for women’s entrepreneurship and digital marketing. A member of the World Economic Association and AIMA, he is committed to fostering academic excellence and bridging the gap between theory and practice.