Dr. Maha is a Ph.D. scholar working since 2014 as a senior lecturer at University Utara Malaysia UUM, Marketing department. She received Ph.D. Marketing from the same university. Before this, Dr. Maha worked as a tutor in the school of business. Dr. Maha leads several types of research and manages to secure few research grants. She has teaching experience in several marketing subjects like industrial marketing, marketing management, the principle of management, supply chain management. While Innovation, quality management, knowledge management, green marketing, supply chain management all are her areas of expertise and research interest.