Mr Ajay Kumar Mishra is an experienced academic and digital marketing professional with over 18 years of cross-border experience across India, Bangladesh, and Dubai. Currently serving as an Assistant Professor at Pimpri Chinchwad University, Pune, he specialises in Digital Marketing Strategy, Content Marketing, SEO, CRM, Sustainable Business, logistics and supply chain management, and E-Business. He has conducted numerous workshops and training sessions on emerging areas, including social media marketing, Google Ads, web analytics, and entrepreneurship, fostering innovation and hands-on learning among management students. His teaching and research interests centre on digital transformation, marketing technology adoption, and the intersection of digital strategy and entrepreneurial growth. Mr Mishra has published several research papers in national and international journals, including studies on digital marketing effectiveness, customer satisfaction, and post-COVID marketing behaviour. He also serves as a coordinator for NAAC, IQAC, and ISO initiatives at his institution, contributing actively to quality assurance and academic excellence. His ongoing doctoral research at Rabindranath Tagore University, Bhopal, focuses on the relationship between digital marketing and business performance, reflecting his commitment to integrating research, pedagogy, and industry relevance.