Mr. Farrukh Naeem
Reviewer
Academic Qualifications
MPhil in Communication and Media Studies
I hold an MPhil in Communication and Media Studies from the University of Sargodha. This advanced degree allowed me to deeply engage with the theoretical and practical aspects of communication, mass media, and their societal impact. Through this program, I developed a critical understanding of the role of media in shaping public opinion, societal behavior, and the way information is disseminated globally.
Certifications from UK and Netherlands Institutions
Alongside my MPhil, I have earned numerous certifications from prestigious institutions in the UK and the Netherlands. These certifications have expanded my knowledge in various areas of communication and media, enhancing my skills in digital media, research methodologies, media ethics, and the use of emerging technologies in communication.
These qualifications have not only provided me with specialized knowledge but also reinforced my commitment to lifelong learning and professional growth in the rapidly evolving field of media studies.
Academic Researcher in Mass Communication and Media Studies
Research Overview
I am an academic researcher and reviewer in the field of Mass Communication and Media Studies. My research primarily focuses on understanding how media, technology, and communication practices shape society and influence global issues. Some of my key research areas include:
Research Interests
- Climate Change: Exploring how media shapes public understanding and attitudes toward climate change and environmental issues. I focus on finding effective strategies to communicate scientific knowledge and promote sustainability.
- Artificial Intelligence: Investigating the role of AI in media, including its influence on public opinion, decision-making, and ethical concerns surrounding AI’s impact on communication practices.
- Digital Media Effects: Analyzing the effects of digital media on social interactions, news consumption, and information (misinformation) spread on social media platforms.
- Sustainability: Studying how media can contribute to promoting sustainability, raise awareness on global environmental issues, and foster eco-friendly behaviors.
- Media Psychology: Examining the psychological impact of media consumption, including how media influences emotions, cognition, and human behavior in various contexts.
Ongoing Work and Contributions
As part of my academic journey, I am also an active reviewer for research journals and conferences in the field of Mass Communication. I am committed to contributing to the body of knowledge that examines the interaction between media, technology, and society, with a particular focus on emerging global challenges and ethical considerations.
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