Iqrar Hussain MS Scholar at Shifa Tamer-e- Millat University Islamabad Pakistan, and done graduate degree in Bachelor Business Administration (Marketing) from Shaheed Benazir Bhutto University Nawabshah. He has published various articles in well-renowned journals. As for my research interests, I am deeply passionate about various topics such as Metaverse, Neuromarketing, Brand Management, Social Marketing, Marketing Analytics, Green Branding, Quantitative research, Green marketing, Artificial Intelligence, Sustainability, He is very keen to learn to explore new areas of marketing, I’m seeking opportunities to apply my skills and experience to advance sustainability goals within an organization committed to social and environmental responsibility. In addition to my academic pursuits, I am also a dedicated peer reviewer for several esteemed academic journals, including the journal of civics. I am a highly motivated, innovative, and efficient individual with a strong drive to excel in any task I undertake. My determination, ability to work independently, and result-driven approach are among my notable strengths. Additionally, I am a dependable team player and a highly flexible performer who can adapt to diverse environments. With excellent communication skills, I can collaborate effectively with personal from diverse backgrounds and levels of expertise. I prefer quality over quantity, Feel free to connect with me on LinkedIn to engage in discussions, explore potential collaborations, or stay updated on my research and academic endeavours.