Mr. Jonas Asiamah-Afoakwah is a postgraduate degree holder with a Master of Philosophy in Business Administration. At All Nations University, He serves as the Head of Quality Assurance and Lecturer for the Marketing Department. He contributes to the Department club activities and a facilitator for the All Nations University Debate Society (ANUDS). Currently, He has two publications and one yet to publish journal to his credit. He has successfully peer-reviewed Six Journals that has been published by International Journal of Research and Innovation in Social Science (IJRISS). His research interests are in the field of marketing and Relationship Marketing Management. He finds great interest to explore how Businesses manage their customers as part of their marketing efforts. Whether they are able to convert their current customers into loyal customers through their distinct mix of service quality.