Pooja A is currently advancing her academic and research expertise as a Ph.D. candidate in English at the Vellore Institute of Technology University, Vellore, Tamil Nadu, India, where her research focuses on contemporary issues in linguistics and advertising. She completed her Master of Arts (M.A.) in English at Bharathiar University, Coimbatore, Tamil Nadu, India from 2018 to 2020, following her Bachelor of Arts (B.A.) in English from Avinashilingam University, Coimbatore, Tamil Nadu, India from 2015-2018. Pooja’s academic journey is distinguished by a keen interest in the dynamics of language, particularly in the context of media and advertising. Her research delves into the nuanced aspects of bilingualism and translanguaging, offering fresh insights into how languages interact and influence consumer behaviour and societal trends. BIBLIOGRAPHY Published Work: Pooja A. & Mishra S. (2024). “Translanguaging in advertising: An examination of separate and flexible bilingualism in Tamil newspaper advertisements.” Humanities Arts and Social Sciences Studies. 24(1), 14-32. Peer Review Review activity for System journal, The International Journal of Humanities Education, and International Journal of Research and Innovation in Social Science (IJRISS), where she provided critical evaluations to help maintain the journal’s standards and contribute to the field’s body of knowledge. Orcid: https://orcid.org/0000-0002-9870-3227 Mail: poojasmhs@gmail.com