I am Rajeshwari R. Parmar, currently serving as the Head of the Department and Assistant Professor at Parul Institute of Business Administration, Parul University. With over a decade of academic and administrative experience, I have actively contributed to teaching, curriculum development, and institutional leadership. My core strength lies in research, with multiple papers published in reputed journals on topics such as MSME financing, digital investment trends, NPAs, and consumer behavior in the digital age. I have presented my work at prestigious national and international conferences, including the Strategic Management Forum and Amity University. Currently pursuing my doctoral studies, I am passionate about integrating research insights into academic practices and policy discussions. Alongside, I have also led NEP-aligned curriculum design, coordinated exchange programs, and organized flagship events like Pratibha Mahotsav and BBA Bazar. Through my roles in the Purchase Committee and SC/ST Cell, I continue to support institutional development while striving to foster a research-driven, student-centric academic environment.