Mrs Bolaji Comfort ADENIYI is a lecturer at the Department of Entrepreneurship at Bamidele Olumilua University of Education, Science and Technology, Ikere in Ekiti State, Nigeria. She is a certified digital marketing and e-commerce specialist. She has over 20 scholarly publications to her credit; she has been at both local at international conferences to present research outputs, including the World Congress on Education at the Cambridge University, United Kingdom. She is happily married with 4 children.