Dr. Alpesh Mehta is an Indian academic, researcher, and higher education professional specializing in Commerce, Business Management, Business Policy and Administration, Marketing, and Financial Services. He serves as an Assistant Professor in the Department of Commerce at SVKM’s Mithibai College of Arts, Chauhan Institute of Science, and Amrutben Jivanlal College of Commerce and Economics (Autonomous), Mumbai. He holds a B.Com. and M.Com. in Business Management from the University of Mumbai, qualified UGC-NET in Commerce, and earned his Ph.D. in Business Policy and Administration from the University of Mumbai in 2019. With more than 10 years of undergraduate teaching experience and postgraduate teaching experience, he is a recognized Ph.D. Research Guide in Commerce (Business Policy and Administration) and a recognized postgraduate teacher in Business Management. His academic and administrative responsibilities include serving on the Board of Studies and contributing to institutional committees related to NEP, NAAC, IQAC, research promotion, academic audit, admissions, entrepreneurship, and student development. He has also served as Convener of the Entrepreneurship Development Cell and Institution Innovation Council.Dr. Mehta has presented and published research in national and international conferences and peer-reviewed journals, with research interests covering Marketing, Advertising, Consumer Behaviour, Financial Services, Life Insurance, Digital Payments, E-Wallets, Social Media Marketing, OTT Platforms, Entrepreneurship, and Business Management. His published and presented research includes studies on ethical issues in advertising, mis-selling in the Indian financial system, consumer perceptions of life insurance advertising, purchase behaviour toward life insurance products, digital wallets, OTT video services, and social media as a marketplace. He has also contributed to academic curriculum development as a course writer for the University of Mumbai’s Institute of Distance and Open Learning, preparing self-learning material in Advertising and Sales Management and Marketing Research. His research-guidance activities include mentoring student research proposals for the University of Mumbai’s Avishkar Research Conclave, with several guided proposals reaching the final round. His combination of teaching, research supervision, curriculum development, and institutional leadership makes him well suited for academic research and peer review in Commerce, Business Management, Marketing, Advertising, Consumer Behaviour, Business Policy and Administration, Financial Services, Insurance, Entrepreneurship, Digital Marketing, Social Media Marketing, E-Commerce, and Management Studies.