Dr. Chokkamreddy Prakash, MBA, M.Com., DTS., Ph.D., is an Assistant Professor and Institution-Level Entrepreneurship Development Cell (EDC) Coordinator at the School of Management Studies, Guru Nanak Institutions Technical Campus, Telangana. With a Ph.D. from Andhra University, an MBA from Anna University, an M.Com. from the University of Madras, and a Diploma in Tourism Studies from IGNOU, Dr. Prakash brings two decades of higher education experience to his administrative and academic roles. His leadership background includes serving as Head of the Department at both Rao’s Institute of Management Studies and Sree Rama Engineering College. At Guru Nanak Institutions, he actively drives institutional portfolios, including the EDC, National Service Scheme (NSS), guest lecture series, and various co-curricular initiatives, alongside his foundational teaching duties.A prolific scholar, innovator, and mentor, Dr. Prakash has authored and edited 13 books and book chapters, published 56 research papers in leading national and international journals (including ABDC and Scopus-indexed publications), and contributed to doctoral-level research through his study on MSME leadership styles in Chittoor District, Andhra Pradesh. His intellectual property contributions encompass 23 published patents and 3 design patents across India and the UK. He has served as a resource person for 10 academic lectures, convened 6 workshops and FDPs, and participated in 19 conferences alongside 23 professional development programs. Dr. Prakash is an editorial board member for 13 publications, a reviewer for IGI Global and IJRISS, and holds life memberships in prestigious bodies such as the International Association of Academic Plus Corporate Society (IAAC) and the Cost & Management Accountants of India Organization (CMAOI).
Accounting, Business Administration, Economics, Finance, International Business, Leadership, Logistics and Supply Chain Management, Management, Marketing, Mass Communication, Organizational Behavior, Project Management, Psychology, Sociology, Strategic Management, Tourism and Hospitality