Dr. Ravi I A is an accomplished academic and professional currently serving as an Assistant Professor in the PG Department of Management Studies (MBA) at Adichunchanagiri Institute of Technology, Chikkamagaluru, since 2011. He holds a Doctoral degree from Visvesvaraya Technological University (VTU) on a research project titled “A Study on Impact of Social Media Marketing on Consumer Purchase Intention in the Hospitality Industry of Karnataka,” awarded in March 2024. Dr. Ravi has an extensive academic background with an MBA in Marketing, a Post Graduate Diploma in Human Resource Management, and a Bachelor’s degree in Literature. He cleared the NET exam in 2010 and has 17 years of work experience across teaching and industry roles, including positions at Sampoorna Institute of Technology and HDFC Standard Life Insurance. His academic contributions include guiding numerous research projects and publications in reputed journals, with a focus on social media marketing, consumer behavior, and digital transformation. Dr. Ravi has also been an active participant in organizing and attending national and international seminars, workshops, and faculty development programs. Apart from his academic achievements, he has served as an NSS Program Officer and coordinated various student placement and development initiatives. His leadership, research, and educational expertise make him a key asset in academia and beyond.