Dr. Tapas Jain is a distinguished academician, management educator, marketing researcher, and industry professional with more than 15 years of professional experience spanning Logistics and Supply Chain Management, Management Education, Marketing, and Operational Excellence. His professional journey reflects a distinctive blend of industry experience, academic excellence, research orientation, and professional expertise.He serves as a faculty member at the Institute of Business Management & Research (IBMR), IPS Academy, Indore, where he is actively engaged in teaching, research, academic development, and mentoring. His academic interests encompass Digital Marketing, Consumer Behaviour, E-Commerce, Marketing Strategy, Emotional Intelligence, Neuromarketing, and emerging consumer trends.Dr. Jain has contributed to research papers and scholarly publications addressing contemporary and emerging issues in management and marketing. His research spans digital consumer behaviour, neuromarketing, impulse buying, emotional engagement in online retail, emotional intelligence and brand loyalty, customer-centric marketing, sustainability and green marketing, and consumer perceptions in digital environments. His scholarly interests also extend to skill development, entrepreneurship, digital accessibility, socio-economic equity, innovation, and higher education policy in India. Through his research, he seeks to understand how technology, emotions, and changing consumer expectations are reshaping modern business and society.With more than a decade of professional exposure to Logistics and Supply Chain Management, Dr. Jain brings strong practical understanding of business processes and organizational challenges. He is a Lean Six Sigma Master Black Belt Consultant, Agilist, 5S Certified Professional, and 7QC Tools Certified Practitioner, with expertise in process excellence, quality improvement, continuous improvement, agile practices, and operational efficiency.Driven by a passion for knowledge, innovation, research, and human-centred management, Dr. Jain strives to bridge the gap between academic theory and industry practice, contributing to the development of future-ready professionals and smarter, more agile, efficient, and sustainable organizations.