Dr. Nwosu Kanayo Chike is a Nigerian academic and researcher from Oko, Anambra State. He is a faculty member in the Department of Marketing at Nnamdi Azikiwe University. He holds a Ph.D. and has contributed to academic research and scholarly development in the field of marketing and business studies. Dr. Nwosu is married with two children and is actively involved in teaching, research, and academic mentoring.With several years of experience in higher education, Dr. Nwosu has demonstrated strong commitment to academic excellence, professional development, and knowledge dissemination. His areas of interest include marketing management, consumer behavior, entrepreneurship, and strategic business practices. He has participated in scholarly engagements, conferences, and research activities aimed at advancing business education and fostering innovation in academia and industry.