About Me Muhammad Faizal is a sports management lecturer at the Faculty of Sports Science and Recreation, Universiti Teknologi MARA (UiTM). With over a decade of experience in Malaysia’s dynamic sports industries, he brings a wealth of expertise in sports services and management. His academic and professional pursuits focus on sports management, education, and sports marketing, emphasizing innovation and excellence. Muhammad Faizal has been actively involved in talent identification, grassroots sports development, and high-performance athlete management through scientifically driven approaches. He also has extensive experience in managing team sports’ sales performances, as well as implementing strategies that foster fundamental change and support the holistic development of students and athletes alike.