Dr. G K Sreenivasan is an accomplished academician specializing in E-Tourism, E-Marketing, Air Ticketing, and Travel Agency Operations. He holds a Ph.D. in Tourism and Hotel Management from Bundelkhand University, Jhansi, and has authored several research papers and a book on E-Marketing Strategies for Destination Promotion. With seventeen years of academic experience, he currently serves as an Assistant Professor at the Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi. Dr. Sreenivasan has a diverse educational background, including degrees in Tourism Management, Business Administration, and Software Technology. He is also actively involved in supervising Ph.D. theses, conducting workshops, attending seminars and webinars, and contributing to various conferences and publications. Additionally, he has held administrative roles within the academic institution and is a lifetime member of esteemed organizations like the Youth Hostels Association of India and the Indian Hospitality and Tourism Congress. Dr. Sreenivasan is fluent in English, Tamil, Hindi, and Telugu.