Ms. Aarzoo

Research Scholar

Manav Rachna International Institute of Research and Studies

Country

India

Education

1. Bachelor’s in Journalism and Mass Communication Amity University, Noida, Uttar Pradesh  Strong writing and storytelling abilities  Expertise in digital content creation and editing  Proficiency in social media strategy and analytics  Research skills: qualitative and quantitative media research  Knowledge of media management and branding 2. Masters in Advertising and Marketing Management Amity University, Noida, Uttar Pradesh  Expertise in brand strategy and development  Campaign management and execution  Creative content development for ads and social media  Market research and consumer insights analysis 3. Pursuing – Doctor of Philosophy in Journalism and Mass Communication Manav Rachna International Institute of Research & Studies, Faridabad, Haryana  Advanced qualitative and quantitative research methodologies  Academic writing, peer-reviewed publications, and presentations

Journal

International Journal of Research and Innovation in Social Science (IJRISS)

Biography

Aarzoo is a dedicated researcher and academic specializing in journalism, advertising, and digital media, with expertise in advertising strategies, digital transformation, AI-driven engagement, and Lean Six Sigma applications in media and marketing. Her research bridges theory and industry practice at the intersection of communication, consumer behaviour, and technology. She has a Q1-ranked publication in Social Sciences and Humanities Open, research featured in The IUP Journal of Brand Management, and is the author of an international book published by Eliva Press. Her scholarly contributions include multiple SCOPUS-indexed book chapters on branding, AI in advertising, digital activism, and data visualization, along with two preprint papers available on SSRN. She has also presented seven research papers at national and international conferences. As a peer reviewer, Dr. Aarzoo has evaluated 25 manuscripts for Heliyon and Computer and Education: X Reality Journal (both Q1-ranked), three for IGI Global, and additional manuscripts for journals such as the South Asian Journal of Social Studies and Economies, the Asian Journal of Agricultural Extension, Economics & Sociology, and the Asian Journal of Economics, Business, and Accounting. Through her research, authorship, and extensive reviewing experience, she continues to advance impactful scholarship in media, technology, and consumer engagement, fostering academic rigor and credibility in global publishing.

Research Interests

Communication Studies

Experience

Other Reviewer