Dr.Mahesh.V.J, qualified with MBA & Ph.D. is working as Associate Professor at Saveetha School of Management, SIMATS, Chennai. He has done a pioneer study as part of his Ph.D. on the Promotional aspects of Kollywood Movies. He started his career as an academician and possesses over 12 years of work experience. Dr.Mahesh also worked in the USA in Cruise line administration as a Global Administrator in Viking Ocean Cruises, which helped him to gain international corporate experience. His excellence in academic and cruise line administration enriched him with great creativity skills, customer handling, problem-solving, communication, and decision making. He has published many research articles in various national and international journals. He was awarded the best faculty award & teaching excellence award in 2021. He was also awarded the Distinguished professor award under the category of Pride India Awards 2022 for academic excellence.