Mrs. Pituwela Kankanamge Chamari Dinesha is a Senior Lecturer at the Department of Marketing, in the University of Ruhuna, Sri Lanka. She is having an experience of ten years, both teaching and research activities in the major areas of consumer behavior, retail management, and international business. She completed her master’s studies in International Management at the University of Adger, Norway, and at the University of Sri Jayawardanapura, Gangodawila, Nugegoda. Sri Lanka. Number of research articles been published by the her in the national and international journals.